med-tech

India trusts Ayurveda and yet its benefits are not reaching common people

India trusts Ayurveda and yet its benefits are not reaching common people

A med-tech start-up in Ayurveda is changing this and gaining popularity in India Ayurveda and its benefits, till now, have been restricted to the solutions which are available Over the Counter (OTC). These are largely driven by the products of big Ayurvedic Medicine companies which use heavy promotions for their products to create awareness &…