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Ashwagandha or Actives? Why CITTA Says You Don’t Have to Choose.

Ashwagandha or Actives? Why CITTA Says You Don’t Have to Choose.

CITTA redefines Indian skincare by pairing age-old rituals with proven scientific actives because Indian skin deserves both. Pune, India – 12 August 2025: For decades, Indian consumers have been caught between two worlds, the comfort of age-old skin rituals passed down by generations and the allure of science-backed actives dominating global skincare. But CITTA, a fast-growing…